Economics and Marketing of Olive in Punjab, Pakistan

Authors

  • Shoaib Akhtar Center of Excellence For Olive Research & Training (CEFORT), Barani Agriculture Research Institute (BARI), Chakwal, Pakistan
  • Muhammad Ashraf Sumrah Center of Excellence For Olive Research & Training (CEFORT), Barani Agriculture Research Institute (BARI), Chakwal, Pakistan
  • Muhammad Faisal College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, Hubei Province, People’s Republic of China
  • Muhamad Jan Center of Excellence For Olive Research & Training (CEFORT), Barani Agriculture Research Institute (BARI), Chakwal, Pakistan
  • Muahmmad Ramzan Anser Center of Excellence For Olive Research & Training (CEFORT), Barani Agriculture Research Institute (BARI), Chakwal, Pakistan
  • Muhammad Azhar Iqbal Center of Excellence For Olive Research & Training (CEFORT), Barani Agriculture Research Institute (BARI), Chakwal, Pakistan
  • Hasnain Nawaz Center of Excellence For Olive Research & Training (CEFORT), Barani Agriculture Research Institute (BARI), Chakwal, Pakistan
  • Muhammad Rafique Center of Excellence for Olive Research & Training (CEFORT), Barani Agriculture Research Institute (BARI), Chakwal, Punjab, Pakistan

DOI:

https://doi.org/10.52223/jei3032110%20

Keywords:

Olive production, Economic analysis, Marketing channel, Pakistan

Abstract

The recent re-emergence of agrarian crises in Punjab has again drawn the attention of policymakers towards the viability of alternative crops. In this context, the study attempts production and marketing of one of the alternatives and viable crops (i.e., Olive) considered for the farmers in Punjab, Pakistan. The study was carried out in the Pothwar region of Punjab, and a total of 100 farmers were interviewed from four districts of Pothwar. The study results revealed that olive is a profitable crop since the benefit-cost ratio, net present value, and internal rate of return at a 10% rate of discount were 2.20, Rs. 263,338.00, and 31%, respectively. The findings also revealed that the channel with the least number of intermediaries was more efficient than the channels with more intermediaries. The study suggested that to take advantage of this new crop, controlled marketplaces with improved marketing facilities are needed to allow farmers to minimize their transport costs and achieve better prices for their products. Besides, linking fresh produce with agro-processing industries can go a long way in ensuring the returns from this crop.

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Published

2021-12-30

How to Cite

Akhtar, S., Sumrah, M. A., Faisal, M., Jan, M., Anser, M. R., Iqbal, M. A., Nawaz, H. and Rafique, M. (2021) “Economics and Marketing of Olive in Punjab, Pakistan”, Journal of Economic Impact, 3(3), pp. 202–208. doi: 10.52223/jei3032110 .

Issue

Section

Research Articles