Journal of Economic Impact https://www.scienceimpactpub.com/journals/index.php/jei <p class="justify">Journal of Economic Impact (JEI) welcomes all research articles relevant to economics and other relevant social science subjects. The journal of Economic Impact aims to provide an opportunity and a forum to communicate relevant and current issues in the area of Economics and its allied subjects. The objective of this journal is to publish prolific novel scientific work while making them freely available for the scholarly world. Journal of Economic Impact is an open access journal. Abstracts and full texts of all articles published in the Journal of Economics Impact can be read online without any form of restriction.</p> Science Impact Publishers en-US Journal of Economic Impact 2664-9756 <p class="Default"> </p> <p> </p> Impact of Observable Quality Attributes on Hedonic Pricing of Mutton in Pakistan: Insights from Consumer Preferences https://www.scienceimpactpub.com/journals/index.php/jei/article/view/1022 <p>Pricing of a product is vigorous for marketing strategies, which has a significant impact on the buying behavior of customers and businesses. The objective of the study is to identify the influence of diverse quality attributes of mutton on retail prices from customers' perspectives when they purchase mutton. For this purpose, the primary data were collected using a pre-tested well-defined questionnaire from the consumers of four major metropolitan cities of Pakistan i.e., Karachi, Lahore, Faisalabad, and Islamabad. The revealed preference theory is applied in the present study. The study used the hedonic price model considering log-linear functional form to evaluate the influence of mutton attributes on the retail price. The outcomes of this study reveal that place of purchase, meat color, hygienic condition, aroma, meat cuts, texture, juiciness, fat contents, and abattoir`s stamp are key variables that have an affirmative and substantial effect on the price of mutton at the retail level. The results reveal that coefficients of hygienic condition, juiciness, and abattoir stamp have significant positive, whereas fat content has a negative effect on the price of mutton. The outcomes of this study will help the producers for product development with an appropriate mix of quality attributes of mutton. The implications of the outcomes have been conferred in the context of developing profitable strategies for the meat industry in an emerging country.</p> Shahida Parveen Waseem Ahmad Ayesha Hussain Muhammad Talha Azeem Muhammad Tayab Tahir Copyright (c) 2025 Shahida Parveen, Waseem Ahmad, Ayesha Hussain, Muhammad Talha Azeem, Muhammad Tayab Tahir https://creativecommons.org/licenses/by/4.0 2025-01-25 2025-01-25 7 1 1 9 10.52223/econimpact.2025.7101