Role of Social Media on Educational Performance of University Students

Abstract

Education made a natural and lifelong change in a person’s rationality and capacity to attain the targeted goals. It helps to inspect personal thoughts and makes it able to show them in countless shapes. Education identifies the path that motivates us to differentiate between good and bad because we are unable to do what we need and what we want to achieve without education. Social media (SM) is the assembly of online communication networks which are committed to content sharing on a public based, input, collaboration, and interaction. When social media and education come together, SM plays vital role in higher education now a day. If SM is used correctly, it can enhance a student’s learning and make it easier for teachers and students. The research was designed to determine the role of SM on university students' educational performance, and a descriptive statistical technique was used to analyse the data. The results showed that students with 16 years of education used more SM than other education levels belonging to the age group between 15-25 years. A large number of respondents preferred to use Gmail, while Yahoo is the second email platform. Moreover, Whatsapp, Facebook and Youtube were also used by the majority of respondents for educational purposes. Regression analysis indicated that all the independent variables have a significant and positive impact on the academic performance of university students. It was found that the internet was a key source of obtaining information regarding education.