https://www.scienceimpactpub.com/journals/index.php/jssa <p>Journal of Social Sciences Advancement (JSSA) welcomes all research articles relevant to Social Sciences and other relevant subjects. The Journal of Social Sciences Advancement aims to provide an opportunity and a forum to communicate relevant and current issues in the areas of Social Sciences and allied subjects. The objective of this journal is to publish prolific novel scientific work while making them available to the scholarly world. Journal of Social Sciences Advancement is an Open Access Journal. Abstracts and full texts of all articles published in the Journal of Social Sciences Advancement can be read online without any form of restriction.</p> Science Impact Publishers en-US Journal of Social Sciences Advancement 2788-6174 <p><a href="https://creativecommons.org/licenses/by/4.0/" rel="license"><img src="http://i.creativecommons.org/l/by/4.0/88x31.png" alt="Creative Commons License" /></a></p> <p>This work is licensed under a <a href="https://creativecommons.org/licenses/by/4.0/" rel="license">Creative Commons Attribution 4.0 International License</a>.</p> https://www.scienceimpactpub.com/journals/index.php/jssa/article/view/1091 <p>This study provides a comprehensive understanding of the evolution and future trajectory of e-learning at the university level in Pakistan, offering valuable insights into future directions. The study adopted an interpretive philosophical approach to understand the evolution and future trajectory of e-learning in Pakistan. The researcher employed a random sampling technique to focus on the lived experiences of faculty and E-learning professionals worldwide. Moreover, the researcher used a qualitative research design by utilizing semi-structured interviews as the primary method of data collection. A total of 55 participants were approached from both public and private universities offering e-education and E-Learning professionals, but only 35 responded. For the analysis of data, the researcher employed thematic analysis, which revealed key themes and patterns, providing a comprehensive understanding of university-level e-learning. The study highlights the rapid evolution of E-Learning and its future path in higher education institutions in Pakistan. Furthermore, the study recommended that future researchers develop a model for integrating immersive technologies (AI, AR, VR, and blockchain) in higher education institutions to promote e-learning in Pakistan.</p> Habib Ullah Muhammad Obaid Aslam Copyright (c) 2025 Habib Ullah, Muhammad Obaid Aslam https://creativecommons.org/licenses/by/4.0 2025-08-12 2025-08-12 6 3 01 09 10.52223/JSSA25-060317-133