Digital Communication in School Leadership: Examining Email and WhatsApp Use, Challenges, and Efficiency in Punjab Province

Abstract

In the present study, we investigated the impact of digital communication tools, specifically email and WhatsApp, on the efficiency and effectiveness of communication among secondary school heads in Punjab, Pakistan. With the rapid advancement of technology in educational settings, understanding how these tools facilitate or hinder communication is essential for improving administrative practices. We employed a quantitative approach with a descriptive research design to collect data from a sample of 112 secondary school heads, selected using a simple random sampling technique. The data were collected through structured questionnaires that assessed the usage, challenges, and communication efficiency of email and WhatsApp. It was analyzed using SPSS software (version 27) by deploying percentage, mean, standard deviation, and independent sample t-tests. Key findings revealed that male school heads reported a higher perception of these communication tools' usage and effectiveness than their female counterparts. While both genders faced similar challenges in using digital platforms, males perceived communication efficiency as significantly higher. Additionally, WhatsApp was favored for its immediacy and collaborative capabilities, while email was valued for maintaining formal records. The implications of this study highlight the necessity for educational policymakers to develop clear communication guidelines and training programs that enhance digital literacy. Furthermore, we suggest that school heads should adopt a balanced approach to using email and WhatsApp to optimize communication practices.