Impact of Green HR practices on Employee Creativity and Green Operational Innovation: with moderating role of Motivation

Abstract

The purpose of this study is to investigate how employee creativity and green operational innovation are impacted by Green Human Resource Management approaches. It specifically looks at how important (GHRM) practices like green hiring and selection, green training and development, green management and performance evaluation, and green reward and compensation affect the development of creative and ecologically friendly organizational practices. Data was collected through questionnaires from employees working in private manufacturing industries in Pakistan using a five-point Likert scale. Therefore, the research strategy employed in this study was the survey method. This research is classified as a cross-sectional study because the data collection was done all at once. The study included a sample of 33 manufacturing companies. Data were collected in 2023, in which 200 valid responses were obtained. This study uses a PLS-SEM tool to estimate the research model. Our research reveals a notable willingness among decision-makers in the business administration sector to enhance environmental outcomes. During the data collection process, we observed a heightened readiness within the industrial sector to invest in sustainable practices, thereby augmenting long-term performance and sustaining a competitive edge. Organizations can indeed enhance their performance by embracing innovative methodologies and adopting a multifaceted approach to yield superior results. The significance of this study lies in how Green HR supports a process that reduces and eliminates environmental waste, and redesigns HR products, tools, and procedures to achieve enhanced performance and cost savings. As organizations increasingly recognize the importance of environmental considerations, integrating green practices into their regular operations is becoming more prevalent.