M. Saman, A. Ghafoor, S. Shafique, and K. Yasen, “Towards Sensory Marketing: Impact of Multi-Sensory Cues on Consumer Buying Behavior Mediated by Emotional Response and Moderated by Store Environment Attributes”, J. Econ. Impact, vol. 7, no. 3, pp. 202–213, Oct. 2025.