Azeem, M. T., Badar, H., Ahmad, B., & Ali, A. (2025). Red Chili Consumers in Pakistan: Identifying Segments and Preferences as a Precursor of Competitiveness and Stakeholders’ Performance in Value Chains. Journal of Economic Impact, 7(3), 245–253. https://doi.org/10.52223/econimpact.2025.7307